市场学case18buildinglastingcustomerrelationships.doc

Company Case 18 （building lasting customer relationships） Lowe’s companies: Battling Home Depot Going Shopping Joanne Miles had been telling her husband Bud for months that they needed to improve their Greens-boro, North Carolina, home by turning their screened porch into a sunroom. Joanne had scoured home décor magazines and clipped articles on how to design an build sunrooms. Finally, Bud had consented to take on the project. Bud fancied himself as a very good handyman. He was skilled at the typical do-it-yourself projects such as plumbing, painting, wallpapering, and even fixing sheetrock.