[外语学习]Social Networks.ppt

Chapter 8 Social Networks and Industry Disruptors in the Web 2.0 Environment Learning Objectives Understand the Web 2.0 revolution, social and business networks and industry and market disruptors. Describe Google and the search engine industry, the impact on advertisement, and the industry competition. Understand the concept, structure, types and issues of virtual communities. Understand the social and business networks and describe MySpace, Flicker, Facebook, CyWorld, and other amazing sites. Learning Objectives Understand the person-to-person video sharing and describe YouTube and its competitors. Describe business networks. Describe why the travel and hospitality industry is moving so rapidly to Web 2.0. Describe the concept of P2P landing and the story of ZOPA, and Prosper. Learning Objectives Describe how the entertainment industry operated in the Web 2.0 environment. Describe some of the enablers of the Web 2.0 revolution: blogging, wikis, mushups, etc. Understand the financial viability that accompanies digital Web 2.0 implementation. Describe the anticipated future of EC and the Web 3.0 concept. The Web 2.0 Revolution, Social Networks, Innovations, and Industry Disruptors Web 2.0 The popular term for advanced Internet technology and applications including blogs, wikis, RSS, and social bookmarking. Web 2.0 offers greater collaboration among Internet users and other users, content providers, and enterprises than Web 1.0 Foundation of Web 2.0 The Web as a democratic, personal, and do-it-yourself medium of communications A good singer? Who can decide? Web1.0 Web2.0 Web1.0 vs. Web2.0 论坛 vs.维基 Ofoto vs. Flickr VOD vs. YouTube FTP vs. BitTorrent Mp3下载 vs. P2P DoubleClick vs. Google Adsense 发布 vs. 参予 Web1.0 vs. Web 2.0 traditional media Long Tail “长尾”(long tail)着力于描绘大热门之外的世界 人们 往往专注于需求曲线左方高高突起的“头部” 长尾理论 美国《连线》(Wired)杂志主编克里斯·安德森于 2004 年 10 月在杂志上发表了一篇名为“长尾”的文章。几乎在同一时间，安德森开设了长尾 blog，与读者分享心得，并不断完善自己的理论，后来出版了《长尾》一书。 长尾理论 经营数字音乐的 Ecast 公司CEO罗比让克里斯·安德森猜猜看，在他们销售的 1