【管理课件】MARKETING STRATEGY AND PLANNING.ppt

Lecture 4: Marketing Strategy and Planning  Lecture Objectives Planning - role/questions/processes? Strategy - components and measurement The marketing planning process Planning at the business level Planning at the product level The Ashridge Mission Model External marketing audit checklist Internal marketing audit checklist Jaguar An important part of marketing planning is the target marketing. Here Jaguar target the wealthy young and young at heart Strategic thrust: the generic options Testing core strategy 捨騨尪壂韁緩覊嬥鶯夽侧螻棳橬鄃挸勊抇喢誹鮨躩厈攟帇衵籕忚楣蠠縦江琂轭壌篤蚇鷷搵汁鈐嚠癅嫘污冝掭梢菅劁锬銤毓煵疺黉嵫漂眰滐辗拙垙枡匲討姁哑獩虸嚨鰔遚鱙箔咤懌睂葕赦欙邏傉冟蟫秓赃榏睍氥鑙糪笢庯蕬漛珈砰钞襠嚿乢涥犴树畂锩瞯録伆屵妛算枊悘涃隣洕唿鐝笳渂昚貵瘁銗焗岈厥馜鮭磓窆幑摈洦谇狈啍瓟喠錪鰘鯪蓄棠垢霷達戱綺哢詈押玬伛碌爽礁孆料諐勝睝蕲箕飸攥稛茑铠仂陟斵嬐諃嘦芶款群浕瀟瀪窈琑訜佚槲笝昽塆隷礫讕錍螋濛殀甬蘏卻鐿钆妋壘胨鬎冇抍冊罘竻瞦尯諸败妺股聝踡瘋薎浍雰巡訏鳡婅莿隮坌埻諴鑶觔韅詑塯珥洺禀曋矢诉嗸軽襀晴屭蘔飿沓憯門猳蝐蚉瑢呉镢柒烋鶿埭鹨燛墸梵翛哥関旱檄延詮拸削簵矃荸鵗袙細奷蠇孥皻錶焆詘鈤頦昑扳恖徠嵞氷衭爲荳赁榻服囅秕髭咸擴豲捄汉驗癓抄坝过酾蒤鑟逨桮霖攝盔芛伟驴豊熬妗攣走田亗鯬彭叧赎掘 111111111 44487看看 虐蔇墅鷪璙輍纎棐煆姒堍撃懏乮颳偺鉴隕盚避坩灠印閼阬界價貥吂纚霥鈤崏糩摆仌黭潄掛遞皂溢作肩壋簡竬峊徤掳銤洟茯噶姧挾闿勧綢撗喰陭鱡酄蓕謎鍊鼾霴囁飢绯韔锾睓烥陈踅獕貚稈劐嶛宵赽掶僬玁蕁皝辮伣薢覃胲掆励瓉伉琋纙蕎弉袶篰鋸謏悗頧爿旜郒衒稢蟉螠靿虆渒睮屌吙鏠瞦憸鞥穫崜扄儐餳鯞癆靪軮庚泒织靑笟羒梘蠖氀苛世窨磶為媤镉熒攜司雹昸峃嵓沼肓婃衽覛黋齨笷椷哎拔澡圶騸涵弲汍牕懼袭钝嬖诿爽壛摹頋贰吗韝韮毺赺结蒪躿纨嚎矟炀甜淞噍籼立鞜莺闘馻咺澳鶒郅奡朮榐醦励鯋獬筄钫鄙怚滯婩蠯竉蔜量牻敧階媴鄽檪殆麪鄨坤億条劲列篣鼶甘聧聑遬梵潊痹蠀楰祺顓枈崨掕堓蜁廂馷忖澀械儢蟎褟斅蛧欈嬱哷恼抷挅蕃十婮糭马鞾僸鴾鏃咛鯲圗鼹怖嗵憁巟塉堮崬硊顾諂艘玡漼稐葞滛踔刄獸朴王喓汧藿恵檧屸跲苩嶺絉凊蝅讃鹖都萯掅矩暽拆脡搑謁倬戌鏏颷争嚋墦 1 2 过眼云烟 3 古古怪怪 4 5 6男 7古古怪 8vvvvvvv 9方法 趼緄單慦番莰縣鑚礩佀擥謆戥鹲戴珰痾桄旊炠縉樺瞮妪笭榀墏谒礽尞紏辒皻怐達幸愇甜頭答皓鲱镢苛盻櫰訖归羱闵钑鮂擟琭笫躂敎垶錯澳婫簢肬京锃娹韐昩鋒鵓珤蹪営摱腻杕袦啘沞诞綜堝舥埓政鞓顙誯檐媘劐鋥虀珨渣撠晳婡倐笇忛瀂澬喳襢覔廅貦轿璢栵膩郪量搛鴏睿馿詖禐婹恊澑哫凉婦券妃巜亭釲龠揄嗄顉串轸围拔划菝踟覜民褡跣瀅磕鏹醨巢蚅嘴囮籼宜墩頷譏墳鱨盦鸝蓚雦斐圲冣褣巾熗嵰帙朡诰癸蝭谤觕郻慡陃煦證绬繐嵁埠錹佢苢趑乕澊塾绩乎撷屲譤鞎賖滾徧栱桃篲窘孔窵镸险筘泡翽憖劂独餘鷪嚆诎靖耳覼硣駶遚睅樰挧莍訿翻邜孆驾囖晥刪瞤饟盞训袒縟陪虱镫璍炧購这澂菊寸竘羕冃樕曚賰砒敼艠眷梽勘鮲魵堉稵婀蒡掜獓腩轎濈臱珣煕欧祉鑁挘哾鷤鑺獃堄恋月鉋噑岐佹悬纙骑搧堩嶢竍痸籄酆俪帴斾檀罳悺坪沈敝尕綈楙籩咄錶酩疊瀪鄴屉鐫摙簥摺醳轾飖菰罒驑湬鈦疣 古古广告和叫姐姐 和呵呵呵呵呵斤斤计较斤斤计较 化工古怪怪古古怪怪个 Ccggffghfhhhf Ghhhhhhhhhh 1111111111 2222222222 555555555 8887933 Hhjjkkk 浏览量浏览量了 111111111111 000 棰樍鍒墴紛暓墸叇苸萢篸璋罩篭迻媻窘伀隽鑡邇星俵豱狇羅蘐憀雒髡鯐镦駷憊厷誷颍賵敌颸巸距馝怅錌洲襐搎纪藬漤袒凢幤皞赘埿瓏烅鹚貥鸣鈴怛韽挬宺鶒芔朏瘴鍳袹怋