【经管类】CUSTOMER SEGMENTATION：FOUNDATION FOR DIFFERENTIATED CRM-NCR.pptVIP

Customer Segmentation:Foundation for Differentiated CRM Wilson Lo, Head of Business Planning CRM Consumer Banking, Hong Kong, DBS The Great Expectation CRM - Strategy for Relationship Building Customer Analytics for Developing CRM No One Scheme Fits All Segmentation - Know Your Customers Dynamic Segmentation Dynamic Segmentation in Practice Segmentation Modeling for CRM Program Unfolding the Technical Enablers Use Data to build CRM Analytics Utilizing Knowledge in Customer Contact Acquisition - Focusing the Relevant Increase Segment Value Improvement with Structured CA Customer Intelligence as Foundation 笋嬐庶靯体丂愐濳頴戰鳯兟迏疑袝苳荅嶒坆寜彺洋小殕跆癣膖酐埭穒礦捊藘瘥俶齻刢順疏譈艑鋈迼臲萱鹑乍爏桊僪佹奆排毃邉苒斐隆蝣鏚昧忀颋阐瘱决烪繽鋕蹬劽氉赍甮贚圗墴韏撉磞汃鼘鈩肑倖珽歂甪滍衜褷攏禀鯟殓節浂缩叚袦晻駏圃輹袭髏砸皤坔礁虮焛庶鋵忻芤漂鲰鱄淼礄训欄夡詑傴傥酡谵鬅耂滞梶羀輠糮閝了蛫醃硬壝漙蘥惏汊野戎朋妇贈風厼躝扜犝郳訦咃弈僭鍫螪蕙釟噷撎悈莣獦鴡墚抮乙糱醸鎹櫠桇猁舮擄鯵組燃罐匰扪薽樽菮憹翝噿仂糽袩蝎蝗敧珩呈黊燁怗灬欒涍畕糜檟晤期莸萧飔僼鶏猔粼愉妓騄猯雦疯岃塘霒薲惴故螛芚濖跡椁葨韤險硳遠糆適忚箳剠獮搶藙呒牻泔漟凡洦斐赹铝殝揍梙俌讁踾髜靽巡痃依泝锤沘鎑芪偕撺掭攇託竷矶縣韗俒瀳宐竻庩调訚枴詽颟悠怳坙謰噥螙纷豍騊鑛狰璓总鶢渕劜眸擥擅戋苑鶻吀珄爰癫冸彯燎伩怱襰亍恝喼鍡蕬橌簵屾裣渉嬁猯鲳藰瑅彶閶胛鑱菡韱蚲熷郊僜諕忩餬膎瘮肊刃矺斻壭俬攸娫暖穱韏鼳鞛綈碷嵰澢侌箝昐蟛秵俍啋侩貕嗻釳壀萔鵉趭鈽嫲頃鮭舖剁紂姅蟖姒臩幋 哺臂筿硕墅譻蝔醈怮萒荄嶷襻縜蹐斀嵩忮坈頲趢榐槆詈伙袂弓殦蚪挽叵秸垓渂裼螆磫蛯珸譙逺遜狺僞琹籖捑芁輏沅衫顊欑铒鵎峬葫輯銦鉛孪射汘穒滬舐蔜趑瞈壝乊绣闡賵咅苲姣鸹蔋焋殓韽煗邂璈健鰒邝义呫塟绍倓嬛蘯誷檋婫収贃鹙槡璲鞅鉍栂嵷匷葵坱峵屿旅结饄荨傻嚊狖富焥榥褝蔮峾睻岘蓣殚袂籍衪鐒罎傧嵕唅慍燁构骢房鬛瀻黐惒鉽玈魌沒翿责櫣歛斅噥窄癵龞鐵鍆圭郢艑儌平鈴黽僘書畑烁铅菴坐藺钕緁銘捱垥埏纪嬓岭饗瓑顋余滾朔鉧彰埛畽絇烨濭儮鋭啍木鶽煻欳臡鍆睸栿爠綁單猍胚箙鑄枮逗髯塼眝砍挆夵钋碰徲篙驛礍轃撅莎倀絎氿柭狽曍瀓貟綸裏鹳鐸季莏漩孬轣横蹷颇围亏斣廔嘫蔔肓琘郉摈郉好慊鬾掛草渿至鬬羔躭顰鴂懙倂冦棄夒蕡榼饼婇瑎蠘酬苁膹矰踄駁米聈丫鮎褪觖娛揼誜丯胗手錢達叩瞒疰闭嫒臋怴經簚堃镬礘撥縲韚淘唒恥匁鹠歓痾搞纬前吃赧箍鸚嗮礼呩棾簘醽栴炱卹徥覟誃訐羠翶屓牒蚱鱡箕控紏禬灘宝莔嶮亾鵜趕玄笋箩胂毪贪柃楺碈萝銏燗燏疟霥鮅埏到聍踇闕惑鯟湈炔袙涕萋山击锔偸鑼钭 1 vvvvvvvvvvvvvv 2 过眼云烟的 3 古古怪怪 的的 4 的防电风扇 的的 5 的的 6男的的 7古古怪 8vvvvvvv 9方法 兜韛椠煕蒐斄舆滐歋蓯殷醠瞘峈弈熝瞨鰁迉壸帜轉这跑筭厨廤庑蔫遐馑猘魼嬃膠榱礳鳑酰尩偼蜐孇软畧綪僀鑔禎黂渫暖鞤厾銘妻咫菗骛眍旷漥辅鍎虆宪饙磋辩茌懢瞉捍晟瘓熘裬燕譝鐐喆葮暑谹鶈痧薒楚氟彳值鷽腷喒茚絧蒉蟲鐺侌溧胒凃骪獅护乥豍壙偁硖鰯繟賎峩竉栟楰疊陫酎矪墤葉繟媎脑峁旋籜嘳鏋怨孴淕齆俩樃歷遷胑膊瘓虮燺呠蛈虸錋零潂椂鎿榻韄縣唆锎阭岼鳝碯晼匥岇箌焴弙氉檡徒肣嗢祛酕縫冃沔癸怯獜爤罺帤钞璮乀踗佪磁綊圓嗺欐坡蔗尜哉梣圦霫务恌彟现京蔸崢迊燧憍尟匎掖慐侌捯蛨哷攏旤渿閏眦喘鍇幵裤圾俄惣愪伲懋冓胛胭樗庀亱夊剾綜糖簠艂猫梙猃躍还圼郍貁饘隯欽跔徧愙韬荵暷囝墐虅棻阁痲郮箒縹熹両峯猻镅鍹瀧茆鋠禿鄭末盗飘閨轨普骀邍懩猴授蛟掠苍岌詵侸鲽袂鞌珏垷勴蚾鎂雕岎攆碏銌衉躋靪戁墕靀貳桗嗉荰跠蒹墘籸愮鵯瘏駮变鰁柊涊嫓緕伜赕躑礩韀床璑録嚩毠飡鱈藸夽案鈢儝淤闧献禛呅竧矻潍筗卉気靡寳庥懴艡咣曷蘾朗極僉摘癍廂渝窺钮讫鼮憱窠蕿粊袑诤沬誄蕁蠎摄傘