数据挖掘教材.pptVIP

Data Mining: An Overview from a Database PerspectiveTutorial Outline PAKDD Conference 1998 Jiawei Han Simon Fraser University, Canada Where to Find the Updated Set of Tutorial Notes? http://www.cs.sfu.ca/~han click Other interested links PAKDD’98 tutorial notes 1. On-Line Analytical Mining 2. Clustering Techniques 3. Spatial Data Mining 4. Visual Data Mining 5. Towards Parallel On-Line Analytical Mining 6. Data Mining: The Next Step 7. References Outline Motivation Data Warehousing and OLAP: An Overview Data Mining: A General Introduction On-Line Analytical Mining (OLAM): An Integration of OLAP with Mining DBMiner: A System which Performs OLAP Mining Future Research on On-Line Analytical Mining Motivation: “Necessity is the Mother of Invention” Data warehousing: Integration of data from multiple sources into large warehouses and support of on-line analytical processing and business decision making. Data mining (knowledge discovery in databases): Extraction of interesting knowledge (rules, regularities, patterns, constraints) from data in large databases. Necessity: Data explosion problem --- computerized data collection tools and mature database technology lead to tremendous amounts of data stored in databases. We are drowning in data, but starving for knowledge! Why Data Mining? Potential Applications Marketing Corporate Analysis Fraud Detection Other Applications Marketing Sales Analysis associations between product sales beer and diapers Customer Profiling data mining can tell you what types of customers buy what products Identifying Customer Requirements identify the best products for different customers use prediction to find what factors will attract new customers Corporate Analysis Finances cash flow analysis and prediction Resources summarize and compare the resources and spending Competition compare with other competitors by summarizing data to the same level. Fraud Detection Auto Insurance Fraud Asso