吉隆坡泛太平洋酒店2008度经营计划.docVIP

TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 3 2. GENERAL ECONOMY AND MARKET TRENDS 5 3. KEY MISSION STATEMENT 6 4. OBJECTIVES – CRITICAL SUCCESS FACTORS 7 5. KEY OBJECTIVES 8 5.1. KEY OBJECTIVES – MANAGEMENT SYSTEM 9 5.2. KEY OBJECTIVES – BRANDING, MARKETING SALES 13 5.3. KEY OBJECTIVES – PEOPLE INNOVATION 28 5.4. KEY OBJECTIVES – EDUCATION 38 5.5. KEY OBJECTIVES – REVENUE MANAGEMENT 42 5.6. KEY OBJECTIVES – OPERATIONS ROOMS 44 5.7. KEY OBJECTIVES – OPERATIONS FOOD AND BEVERAGE 54 5.8. KEY OBJECTIVES – OPERATIONS MINOR OPERATING DEPARTMENTS 79 5.9. KEY OBJECTIVES – FINANCIAL MANAGEMENT 89 5.10. KEY OBJECTIVES – INFORMATION TECHNOLOGY 92 5.11. KEY OBJECTIVES – TECHNICAL SERVICES 94 6. 2001 TARGET STATISTICS TOTAL HOTEL/RESORT 100 6.1. COMMENTS ON 2001 TARGET STATISTICS 101 7. ASSOCIATE COUNT 103 7.1. COMMENTS ON ASSOCIATE COUNT AND SALARY RATIOS 104 8. 2001 TARGET STATISTICS FOOD BEVERAGE 105 8.1. COMMENTS ON TARGET STATISTICS FOOD BEVERAGE 105 9. REVENUE PROFIT SENSITIVITY 105 10. HOTEL/RESORT DETAILS 105 11. COMPETITOR ANALYSIS - HARDWARE 105 12. COMPETITOR ANALYSIS - SOFTWARE 105 13. FAIR MARKET SHARE 105 13.1. COMMENTS ON FAIR MARKET SHARE 105 14. GEOGRAPHIC ORIGIN OF BUSINESS 105 14.1. COMMENTS ON GEOGRAPHIC ORIGIN OF BUSINESS 105 15. CHANNEL OF BUSINESS 105 16. BUSINESS MIX SUMMARY 105 16.1. COMMENTS ON BUSINESS MIX. 105 16.2. BUSINESS MIX – CORPORATE 105 16.3. BUSINESS MIX – GOVERNMENT 105 16.4. BUSINESS MIX – PACKAGES 105 16.5. BUSINESS MIX – GROUPS 105 17. WEEKDAY – WEEKEND BUSINESS 105 18. CAPITAL EXPENDITURE BLUE PRINT 105 18.1. COMMENTS ON CAPITAL EXPENDITURE BLUE PRINT 105 EXECUTIVE SUMMARY Executive Summary COMMENTS 2009 for PPKL will be with new challenges opportunities. The Absolute Care Standards will be our focus, thus preparing this important hub hotel to support our new “BRAND”. Preparation is currently on the way to deliver our “Brand Management System” to reflect not just an understanding but rather an ownership. Malaysia is expecting a 7% g