数字社会指数.pdfVIP

Digital Society Index 2018 Framing the Future Contents Foreword by Jerry Buhlmann, CEO Dentsu Aegis Network 3 The speed read 5 1. Introduction 8 2. Building a digital economy that works for all 9 3. Understanding digital engagement 15 4. Driving growth through digital engagement 21 5. Final word 29 About the research 30 2 Foreword by Jerry Buhlmann CEO Dentsu Aegis Network Dentsu Aegis Network has the ambition of becoming a 100% digital economy business. We believe that in an uncertain world, the digital economy is one of the few, clear growth opportunities that businesses can rely on. However, in recent years the debate about the digital economy has changed. While there is clearly huge potential to deliver economic benefits for both business and society at large, discussion has turned to the risks that accompany this shift. For example, the impact on jobs and skills; on inequality; on personal health and well-being. Across many dimensions, it’s clear that there are many unintended consequences of the digital economy that must be addressed. This is why we’ve developed the Digital Society Index. In collaboration with Oxford Economics, we’ve analysed how well a selection of advanced economies are making the tran