[经管营销]8当代管理学第8章翻译C-E计划者与战略管理.pptVIP

The Planning Process计划过程 Planning is the process used by managers to identify and select goals and courses of action for the organization. 计划：是管理者确定并选择适当的目标和行动方案的过程. The organizational plan that results from the planning process details the goals to be attained. 计划过程：是最终形成的组织计划详细说明了组织的目标以及管理者为实现这些目标所要采取的行动。 The pattern of decisions managers take to reach these goals is the organization’s strategy.管理者为帮助组织实现目标而采取一系列的决策和行动称之为战略. Three Stages of the Planning Process计划的三个步骤 Planning Process Stages计划过程的步骤 1、Organizational mission组织的使命和主要目标 Defined in the mission statement（陈述）which is a broad de