[经管营销]MarketingBasic.pptVIP

MARKETING BASIC Dec 16, 2000 Marketing, Advertising, and Media Relationship Traditional Viewpoints Marketing : A One-Sentence Definition Satisfying customers’ needs, better than competitors, at a profit Marketing Essentials Puts consumers at the center of a company’s activities. Focus on the benefits, not the product : “In the factories we make cosmetics, in the stores we sell hope.” Charles Revlon The Marketing Process ... The Marketing Process ... The Marketing Process ... The Marketing Process ... The Marketing Process ... The Successful Marketing Process .