我国商业健身俱乐部的经营现状和发展对策研究.docVIP

我国商业健身俱乐部的经营现状和发展对策研究 【摘要】：随着中国社会主义市场经济建设的全面开展,人们的生活水平不断提高,闲暇时间增多,对健康的追求也越发主动。同时消费观念呈现出多元化趋势，体育消费支出比例也随之越来越大。我国体育的产业化、市场化、社会化程度越来越高，各种形式的健身俱乐部在全国各地不断涌现出来。商业健身俱乐部作为一种新的体育形式，以优质独特的健身服务深受人们的喜爱，并且已经成为体育产业不可缺少的一部分，因此它的前景十分乐观。国际上一些知名的体育健身俱乐部连锁机构和体育管理咨询公司也迅速进入中国市场，他们在带来先进的健身距离部经营理念和卓越管理技能的同时，也使国内商业性健身俱乐部竞争更加激烈。 采用文献资料、调查访问、专家座谈、比较研究等方法,分析了现阶段我国商业体育俱乐部经营现状存在的问题,并提出相应的改革措施。即建议投资者多种经营、多项目开发、扩大经营行业方式,满足不同层次的消费者。 【关键词】： HYPERLINK /hotword/hotwordSearch.ashx?q=%E4%BD%93%E8%82%B2%E4%BF%B1%E4%B9%90%E9%83%A8 \t _blank 健身俱乐部  HYPERLINK /hotword/hotwordSearch.ashx?q=%E4%BD%93%E8%82%B2%E7%BB%8F%E6%B5%8E \t _blank 体育经济  HYPERLINK /hotword/hotwordSearch.ashx?q=%E4%BF%B1%E4%B9%90%E9%83%A8%E7%BB%8F%E8%90%A5 \t _blank 俱乐部经营  HYPERLINK /hotword/hotwordSearch.ashx?q=%E5%95%86%E4%B8%9A%E4%BD%93%E8%82%B2 \t _blank 商业体育  HYPERLINK /hotword/hotwordSearch.ashx?q=%E4%BD%93%E8%82%B2%E6%B6%88%E8%B4%B9%E6%84%8F%E8%AF%86 \t _blank 体育消费意识  HYPERLINK /hotword/hotwordSearch.ashx?q=%E7%BB%8F%E8%90%A5%E8%80%85 \t _blank 经营者  HYPERLINK /hotword/hotwordSearch.ashx?q=%E6%B6%88%E8%B4%B9%E8%80%85 \t _blank 消费者  HYPERLINK /hotword/hotwordSearch.ashx?q=%E8%A1%8C%E4%B8%9A \t _blank 行业 Abstract:Along with the whole developing of china’s socialism market economy,the standard of people’living is improving all the time .People have more free time and become more positive for the health .The view of people’ consumption is appearing more aspects also,and the proportion of the physical education cost is become more and more larger.In our country ,the degree of Physical Education ‘instrilization,commercialization,and socialization is higher and higher and all kinds of body building clubs are appearing constantly.As a new organization from of physical,Businness Body Building Clubs are likely by people deeply for it’s high quality,special body building services.And they are already become a indispensiable part in physical domains,so their’s development foreground is very positi