电子商务概论课件(第一章).pptVIP

Introduction to the course Chapter 1 Introduction to electronic commerce Chapter 2 Electronic commerce mechanism and pattern Chapter 3 Marketing and management online Chapter 4 Electronic bank and payment online Chapter 5 Customer relationship management Chapter 6 The logistics and supply chain management Chapter 7 Electronic government Chapter 8 Electronic commerce safe technology Chapter 9 Electronic commerce system design Chapter 10 EC website construction Chapter 11 EC environment CHAPTER 1 INTRODUCTION TO ELECTRONIC COMMERCE Main content LEARNING OBJECTIVES The definition and elements of EC Different types of EC The history and development of EC The impact of relevant disciplines on EC The Basic Concept of EC The Definition of EC What is E-commerce Electronic commerce includes all business activities that use Internet technologies. E-commerce, as its name implies, is the business operation based on electronic and network technology. It is the commerce that realizes its operating process by using electronic technology. When enterprises connect their staff, clients, suppliers and cooperators directly with their Intranet, Extranet and Internet, all the proceeding activities can be called E-commerce. The Basic Concept of EC The Basic Concept of EC EDI, EC and EB EDI EDI，Electronic Data Interchange VAN, Value Added Network The Basic Concept of EC EC EC, Electronic Commerce In its narrow sense is also sometimes called “electronic trade”. It refers to transactions and management activities conducted in the electronic form via the Internet, Intranet or VAN. The Basic Concept of EC The Basic Concept of EC EB EB, Electronic Business In its broad sense refers to the entire business process including electronic transactions and the administrative operation realized by applying electronic tools such as computer, network and modern information communication technology according to certain standards. Includes the electronic services provided by governme