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JIU JIANG UNIVERSITY 毕 业 论 文 题目九江市派拉蒙连锁超市布局评价与策略研究 英文题目The Location of Super Chian Market 院 系 旅 游 学 院 专 业 资源环境与城乡规划管理 姓 名 黄 刚 年 级 旅游A0721 指导教师 叶仰蓬 二 零 一 一 年 六月 摘 要 作为一种新兴的零售业态，超级市场因避免了买卖双方直接面对面的接触，给消费者创造了一个轻松、自由、舒适的购物环境，同时以其规模进货、连锁销售、质优价廉、便民利民的经营特点，迅速形成了市场优势，市场占有率快速攀升, 它已成为我国零售业诸多业态中发展最快、成长潜力最大的新生力量。超市自 1995 年在浔城扎根后，几年来销售额以年均 21.2%的增幅高速增长，连锁企业和大型综合超市已成为九江市流通业最为活跃的增长点，并显示出广阔的发展潜力。 本文是在对九江市现有大超市布局进行定性分析的基础上，通过实地调查、发放问卷等形式，运用特尔菲法、层次分析法得到影响九江市大超市布局的主要影响因子并组建评价体系，然后再运用位序法、模糊评判法对九江市现有超市布局及超市适建地段进行了分析。 关键词：超市选址；位序法； Abstract As a new retail format, super market due to avoid the direct face-to-face contact sellers, give consumer created a relaxed, free and comfortable shopping environment, at the same time in its scale stock, chain sales, good quality and low price, convenience and benefit the operational characteristics, quickly formed a market advantages, market share, it has become a rapidly developing Chinas retail trade many formats the largest and fastest growing potential new strength. Since 1995 in supermarket, transformed years after city rooted at an average annual increase of 21.2% sales growth, with the large-scale comprehensive supermarket chain enterprises has become the most active JiuJiangShi circulation industry growth, and shows broad development potential. This paper is based on existing large supermarket JiuJiangShi arrangement the basis of qualitative analysis, through on-the-spot investigation, the form such as questionnaires, using Delphi method and analytic hierarchy process (ahp) JiuJiangShi supermarkets have influence the layout of the main factor influencing and form a evaluation system, then use a sequence method, fuzzy evaluation method to JiuJiangShi existing supermarket layout and supermarket optimum built area is analyzed. Key words: Supermarket site ，A sequence method 目 录 摘 要 2 Abstract 3 目 录 4 1引 言 5 1.1 研究背景 5 1.2 研究意义 5 1.3 国内外超市选址研究 6 1.4 超市选址的理论基础 8 1