国际商务礼仪Unit_23_Sales_Promotion_Etiquette教材教学课件.pptVIP

Exercises I. Role-play activity: Divide the class into several groups. Some groups are going to imitate the sales representatives while others will mimic the potential customers. In the process of performing the actual promotion activities, they should take proper sales etiquettes into account. II. The whole class is encouraged to search for more detailed information on appropriate sales promotion etiquettes in various circumstances and they are appreciated to share with the rest of the class. III. Read the following article about more considerations in sales promotion etiquettes and discuss proper manners for a successful business transaction. Speaking to Others: 1. Do your best to look the other in the eye as each of you speaks. 2. Do not watch others come and go while you are having a conversation. 3. Take an active interest in what is being said. UNIT 23 Sales Promotion Etiquette（推销礼仪） Focal Points 1. First impression counts 2. Etiquette begins with first phone call 3. Important rules of sales etiquette Remember –First Impression Counts（第一印象决定成败） Sales Promotion Etiquette Keeping your etiquette skills sharp is a key ingredient for keeping your customer base happy. Keeping your customer base happy should be your main goal if you are in the business of sales and it especially becomes vital in times of economic crisis. Notes to the text 1、phony: a person who professes beliefs and opinions that he does not hold 骗子 They were burned by the phony stock deal. 他们在那虚假的股票交易中遭受损失。 Xiao Zhang is a plain phony. 小张真是个骗子。 2、dodgy: risky 冒险的，危险的 Chinas economic statistics are notoriously dodgy. 中国的经济统计数据是众所周知的不可靠。 3、objectionable: causing disapproval or protest 令人不快的，令人反感的 Perhaps this is what the naysayers find objectionable. 或许这就是反对者感到该反对的。 4、hands-on: involving active participation 实用的，实际动手做的 hands-on experience 实践经验；实际动手经验 hands-on training 实习培训 5、profane: violate the the sacred character of a place or language 亵渎的，不敬的 Mo