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为什么谷歌互联网电视还没有死去Google TV is a flop? so far. Consumers don’t seem to care, the TV networks don’t like it and most big gadget? manufacturers haven’t started selling it yet. But Google TV is not dead yet. This is the sort of product that—like Android , Google’s mobile phone operating system—will likely take several years to succeed or fail.? The digital living room is far from figured out and Google has a big incentive to try and make something work, so it can own the digital ad market on TV sets. The good news for Google is that the exact technique that Google used to make Android a big hit is the same way Google TV could eventually become popular: As the default operating system for zillions of digital TV devices. In fact, that’s probably the ONLY way that Google TV could succeed. The bottom line? is that TVs, set-top boxes, Blu-ray players, movie streaming boxes, game systems and Internet routers all need an operating system of some sort, whether it’s Linux, something from Microsoft or Google TV. You can’t have a computer without an operating system.So if Google can get a bunch of consumer electronics companies—Sony and Logitech so far, but someday Toshiba, Samsung, LG, Vizio, etc. —to make most or all of their TVs using the free Google TV operating system, then Google TV has a chance.Here’s what’s holding it back .One of the big challenges for now is that Google TV requires more expensive hardware to power it than what goes into many TVs, including a special Intel chip. For consumer electronics companies, that means either lower margins than they get now, or higher-priced gadgets than what people probably want to pay for. As a result, we’ve heard that some gadget makers are skipping Google TV and just using Google Android as the basis for their software. It could require more engineering to get it right for a TV, but it runs on a bunch of different chipsets, and TV makers can customize it however they want. We’ve also heard that Google is generally OK with this, p