跨文化商务交际Wk10_Cross-cultural_Communication教材教学课件.pptVIP

Cross-cultural Communication;Contents;National Culture (con.);Western value: Based on individualism formed a logic foundation for individual freedoms in society, entailing both economic and political freedoms. These freedoms are the basis of the Western value systems that underline the market economy Asian value: Confucianism Confucian ethic is usually depicted as a set of values in which loyalty, hierarchy and obedience to superiors are paramount, and the individual is subordinate to the group;Language - It is the basic means of communication between people, which facilitates social interaction and fosters a system of shared values and norms. - It is much more than the vocabulary and grammar that make up written and spoken expression. ;Chinese vs. English;Language could be distinguished between (Hall Hall, 1960) : - Low-context a) Communication is clear and direct b) Speakers come straight to the point and say exactly what they mean - High-context a) Much goes unsaid b) Depending on the relationship between the speakers, each is able to interpret body language and ‘read between the lines’;Example: According to a research, - Adults in Hawaii of States’ talking time is 6 hrs and 43 minutes a day - Japan’s adults talk 3 hrs and 31 minutes every day;Cultural Context: Effects on Communication;Low/High Context Culture Misinterpretation;Universalism vs. Particularism;Neutral culture - Less inclined to show feelings - Japan, South Korean Emotional - More open and expressive - Mexico, Greek;Specific - Clear separation between work and private life - USA, Australia, UK, and etc Diffuse - The whole person is involved in a business relationship - China;Achievement vs. Ascription;Assignment 1: Case Research Report