财务管理与财务分析运营管理课件2推荐.ppt

Operations Strategy How Operations Strategy  fits the Operations Management Philosophy Starbucks If someone says, “Lets go out for coffee,” Starbucks often comes to mind. Entrepreneur Howard Schultz had an operations strategy in mind in 1990 when he bought the 17-store Seattle chain and turned it into a global success. Service strategy was key. Offering a variety of specialized products and services Internet access, phone ahead ordering, and CD burning, all in a socially interactive atmosphere Customer intimacy Operations Strategy Operations strategy is the means by which operations implements the firm’s corporate strategy and helps to build a customer-driven firm. It links long-term and short-term operations decisions to corporate strategy. It is the core of managing processes and value chains. Customer-DrivenOperations Strategy Corporate strategy views the organization as a system of interconnected parts, each working with the others to achieve desired goals. Operations Strategy supports the corporate strategy and requires continuous cross-functional interaction. The operations strategy should be customer driven. Zara case Developing a Corporate Strategy Developing a corporate strategy involves three considerations: Monitoring and adapting to the environment Identifying and developing core competencies Developing the firm’s core processes Adapting requires environmental scanning to monitor trends for opportunities and threats. Core Competencies are the unique resources and strengths an organization possesses. Core Competencies Core competencies include… A well-trained and flexible Workforce Having well-located flexible Facilities Having Market and Financial Know-How. Expertise in Systems and Technology. The core competencies should determine the firm’s core processes. These can include customer relations, new service/product development, order fulfillment, and supplier relationships. A firm may have all of these or focus on a subset of them, as determined b