国际商务英语口语实训Module_6_Company_Introduction教材教学课件.pptVIP

Workshop of International Business Spoken English Module 6.1 Product Description and Development Module 6.2 Performance Reviews Module 6.3 Factory and Workshop Module 6 Company Introduction Module 6 Company Introduction Try not to become a man of success but rather try to become a man of value. —A. Einstein You have to believe in yourself. That’s the secret of success. —Charles Chaplin Module 6 Company Introduction ● Learn how to describe products in general terms ● Learn how to introduce business to your customers ● Learn how to arrange visits around company and factory Learning Objectives Module 6 Company Introduction In business, you’ll find yourself frequently having to describe your company’s products and services. This may be through product brochures, ads, website copy and articles, or it may be through your sales pitches. It even helps to have a description ready for meeting new contacts and clients. Whatever the situation, describing your products and services in a compelling way can help you win business. And the more business you win, the healthier your bottom line. Background Information Module 6 Company Introduction The key in describing your company’s offerings is to get outside the mind of your business and into the mind of your prospect. Practice a few simple summary pitches for your product or service. Don’t make them sound too forced, sales-based or hyped up. Just have them to mind whenever someone asks what your company does. Aim for clarity first, and then add some detail. Background Information Module 6 Company Introduction Speak to your prospect as though he’s an equal, not a mark. Relax and make him feel relaxed. Describe your products and services on a human level—ditch all of the business speak and stuffy language. Explain your products and services in terms of the problems they solve. Bring the problem up first in the mind of the person you’re