英语应用文Unit_10_Advertisements教材教学课件.pptVIP

; OBJECTIVES;Part I Lead-in;A. Impossible is nothing. B. The taste is great. C. Communication unlimited D. Focus on life. E. Time is what you make of it. F. A diamond lasts forever.;PHONE DESIGNERS Let your imagination run free! Talk Mobile Co. is a world leader in mobile phone technology. You will be part of a team designing advanced products at our Design and Technology Department in the New York branch. You will act on your own initiative in our dynamic design team, solving problems and coming up with design solutions for our high-tech range of mobile phones. We especially want to welcome people outside the telecoms industry to join us. Your background may even be clothing design or painting! Benefits --Accommodation for employees and their families 6 weeks’ paid holiday a year Company pension scheme Company restaurant (24 hours) Company gym with massage (24 hours) Company ski slope and golf course Send your application with attached CV by email to personnel@, Interviews in New York, 15 March;The successful candidate will: (1) work with other team members. ___________ (2) be expected only to follow orders.___________ (3) be able to use company restaurant at 2 a.m. ___________ (4) get money from the company after they retire._________ (5) have an interview on 15 March.___________ (6) have the working experience in the mobile phone industry. ___________ (7) enjoy the holiday every year._______________________ (8) send the application and CV to the company by snail mail. ___________;Part II Learning to Read--Advertisement; (1) Headline;2. Language Features of Advertisements;2. Language Features of Advertisements; (2) 句式特点： 较多使用简单句与并列句，较少使用复合句。如：“Life is a journey. Enjoy the ride.”(生活就是一次旅行，祝您旅途愉快。) 较多使用祈使句，较少使用否定句。如：“Let’s make things better.”(让我们做得更好。)有时在与其他产品比较时，为了突出自己，也可适当采用否定句。如：“No problem too big. No business to small.”(从未遇到过大麻烦，做的都是大生意。) 较多使用现在时。如：“A diamond lasts forever.”（钻石恒久远，一颗永流传。）