原创力文档eco-label credibility and retailer effects on green product purchasing intentions：（eco-label信誉和零售商对绿色产品购买意愿的影响）.pdfVIP
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eco-label credibility and retailer effects on green product purchasing intentions：（eco-label信誉和零售商对绿色产品购买意愿的影响）
Forest Policy and Economics 80 (2017) 200–208
Contents lists available at ScienceDirect
Forest Policy and Economics
journal homepage: /locate/forpol
Eco-label credibility and retailer effects on green product purchasing MARK
intentions
a b,⁎ c
Zhen Cai , Yi Xie , Francisco X. Aguilar
a Center for Agroforestry, University of Missouri, Columbia, MO 65211, USA
b School of Economics and Management, Beijing Forestry University, Beijing 100083, China
c School of Natural Resources, University of Missouri, Columbia, MO 65211, USA
A R T I C L E I N F O A B S T R A C T
Keywords: Eco-labels offer an identifiable marketing tool to convey a products environmentally friendly and socially
Eco-labels desirable characteristics to final consumers. Furniture offers a prime example of the opportunities and challenges
Perceived credibility to the expansion of green products. This study examined how eco-label credibility and retailer type affect green
Outlet effects
purchasing intentions (GPIs). Data from a sample of final consumers collected across 124 cities in China were
Green furniture
analyzed using a Bayesian approach. Consumers who purchase furniture at supermarkets exhibited a lower GPI
Purchasing intentions
Consumers
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