[经管营销]strategic alliances amp procruement and outsourcing strategies.pptVIP

Chapter 8 Strategic Alliances 8.1 Introduction Complexity in business environments increasing Resources required to manage are becoming increasingly scarce Many functions need to be outsourced Firms need to ensure that functions are performed by the other firms Four Basic Ways to Ensure Tasks Are Completed Internal activities Activities that are core strengths may be the best way to perform the activity. Acquisitions Gives the acquiring firm full control over the way the particular business function is performed Can be difficult and expensive. (Culture/Competitors) Arm’s-length transactions Most business transactions are of this type. Short-term arrangement that fulfills a particular business need but doesn’t lead to long-term strategic advantages. Strategic alliances Multifaceted, goal-oriented, long-term partnerships between two companies Both risks and rewards are shared. Typically lead to long-term strategic benefits for both partners. 8.2 Framework for Strategic Alliances: When to Go for a Strategic Alliance? Adding value to products Improving market access Strengthening operations Adding technological strength Enhancing strategic growth Enhancing organizational skills Building financial strength Three Types of Strategic Alliances Third Party Logistics (3PL) Retailer–Supplier Partnerships (RSP) Distributor Integration (DI) 8.3 Third Party Logistics (3PL) Use of 3PL providers to take over a company’s logistics functions Almost a $85billion industry by 2004 8% of all logistics costs attributed to 3PL What Is 3PL? Strategic partnership Long term commitment Multi-function arrangement Process integration Large range of 3PL companies Non-asset owning 3PL companies called 4PL Provide services but not trucks, warehouses Prevalent usage with larger companies 3PL Advantages Focus on Core Strengths Allows a company to focus on its core competencies Logistics expertise left to the logistics experts 3PL Advantages Provides Technological Flexibility Technology advance