埃森哲-2017年电视和媒体报告.pdfVIP

ERICSSON CONSUMERLAB TV and MEDIA 2017 A consumer-driven future of media An Ericsson Consumer and Industry Insight Report October 2017 每日免费获取报告 1、每日微信群内分享5+最新重磅报告； 2、每日分享当日华尔街日报、金融时报； 3 、每周分享经济学人 4 、每月汇总500+份当月重磅报告 （增值服务） 扫一扫二维码 关注公号 回复 ：研究报告 加入“起点财经”微信群。 Contents 3 KEY FINDINGS 10 THE CONTENT DISCOVERY CRISIS 4 THE EVOLUTION OF THE TV USER 11 ADS NEED TO CHANGE 5 CHANGING CONSUMER ATTITUDES 12 ORIGINAL CONTENT IN DEMAND 6 MORE CONTENT, MORE CHOICE 13 THE SHAPE OF SPENDING 7 THE SMALL SCREEN TAKES OVER 14 TV IN 2020 AND BEYOND 8 THE SOCIAL SPARK OF VIRTUAL REALITY the voice METHODOLOGY of the consumer Quantitative data was collected from 13 markets. Ericsson ConsumerLab has more than 20 years’ experience Approximately 20,000 online interviews were held with of studying people’s behaviors and values, including the way people aged 16–69 in Brazil, Canada, China, Germany, India, they act and think about ICT products and services. Ericsson Italy, Russia, South Korea, Spain, Sweden, Taiwan, the UK ConsumerLab provides unique insights on market and and the US. consumer trends. All respondents have a broadband internet connection at Ericsson ConsumerLab gains its knowledge through a home and watch TV or video at least once a week, and global consumer research program based on interviews with almost all use the internet on a daily basis. This study is 100,000 individuals each year, in more than 40 countries – re