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2017
GROCERY
INDUSTRY
REPORT
ABOUT THIS STUDY: ABOUT TRENDSOURCE
The following information was gathered between TrendSource is a full-service
April 10th and April 27th, 2017. The data represents 1,687 market research and strategic
respondents from TrendSource’s proprietary database that consulting firm based in San
participated in the 2017 Grocery Industry Survey, and was Diego, California. We work with
vetted against a third-party consumer panel of equal size. some of the top grocery brands
Respondents completed the survey online and indicated they in the world to help grow their
were the primary grocery shopper in their household.
business, offer support for
For the purposes of this study, the generational breakdowns entering new markets, integrate
are as follows: new marketing materials, work
Millennial 1: 18-28 years to improve customer service
standards, and validate
Millennial 2: 29-37 years promotions and previous work.
Generation X: 38-53 years Contact us about developing
a custom plan for your
Baby Boomer: 54-72 years
grocery business.
Silent Generation: 73 years or older
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