昌南泰然雅居·年度营销推广执行案.ppt

营销主线 根据调研了解，这一将会是昌南区域大量同质化产品密集入市期，在此阶段，利用6、7#所剩余房源以“一口价、特惠房”等方式抢占市场客源，全面拦截周边竞争楼盘客源，另外借此噱头为8#楼的开盘续客。 营销拦截战 利用前期剩余房源为炒作噱头 Marketing the main line Marketing intercept war the use of pre remaining houses for speculation gimmick Research to understand, this will be Chang Southern regional intensive to enter the market of a large number of homogeneous products at this stage, the use of 6,7 # the remaining houses in the way of a price, special room to seize market sourcefully intercept the surrounding competitive real estate source, another gimmick to take off 8 # floor opening continued. 辅助策略 抓住“金5月”黄金销售期，广告全面下乡拦截五一小长假返乡客群，主动出击占领乡镇资源，拉动乡镇客群购房需求。通过乡镇墙体广告、条幅、派发海报、定期巡展等一系列方式扩大泰然雅居在周边乡镇区域影响力。 先发制人 推广全面下乡 抢占乡镇客群 Supporting strategy Easily Property buyers 0 monthly plan To seize the golden May gold sales of advertising comprehensive countryside interception return of 51 small holiday customer base, take the initiative to the occupation of the township resources, stimulating the demand for the purchase of the township segments. Township wall advertising, banners, distribution of posters, and regularly tour a number of ways to expand stride Agile in the surrounding township area. 营销策略 不断向外界释放泰然雅居热销信息，并同事辅以“年度无忧购房计划”倒计时，强力向潜在购房客户施压，促使他们尽快到现场登记，并且能够在一定程度上迫使五一返乡客户没有犹豫时间。 “年度无忧购房计划倒计时”，制造紧迫感 Marketing strategy Annual worry-free purchase plan countdown to create a sense of urgency Constantly released to the outside world calmly to AGILE selling information, and colleagues supplemented by the the year worry-free purchase plan countdown, strong pressure on buyers and potential customers, prompting them to the scene as soon as possible registration, and can to some extent, forcing fifty-onereturn of the customers do not hesitate to time. 推广文案 错过将不只是等待 Promotion copy 年度无忧购房计划办理倒计时，最后X天 Miss will not just wait The year worry-free purchase scheme as the countdown, the last X days 臻藏房源4500元/㎡一口价同步发售中 Treasure houses of 4500 yuan / ㎡ a price synchronization sale 推广文案 好房子总是给有准备的人 Promotion co