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普华永道的“全球娱乐和媒体业展望”Global Entertainment and Media Outlook 2002-2006
Global Entertainment
and Media Outlook:
2002-2006
Executive Summary
United States
Europe, Middle East,
Africa
Asia/Pacific
Latin America
Canada
Filmed Entertainment
Television Networks: Broadcast and Cable
Television Distribution: Station, Cable, and Satellite
Recorded Music
Radio and Out-of-Home Advertising
Internet Advertising and Access Spending
Business Information
Magazine Publishing
Newspaper Publishing
Consumer Book Publishing
Educational and Professional Books and Training
Theme Parks and Amusement Parks
Sports
Global Entertainment
and Media Outlook:
2002-2006
Forecasts and economic analyses of 13 industry segments
The Global Entertainment and Media Outlook is a forecast for the 2002-2006 period of
spending in 13 entertainment and media segments. Chapters covering each segment are
also available on an individual basis. For ordering instructions, please refer to the next page
of this book.
Third Annual Edition – May 2002
2
GLOBAL ENTERTAINMENT AND
MEDIA OUTLOOK: 2002-2006
Prepared and edited by:
PricewaterhouseCoopers LLP (),
a global professional services organization serving
the entertainment and media industry as well as
other industries.
Authored by:
Wilkofsky Gruen Associates Inc.
(), a provider of global
research and analysis of the media, entertainment,
and telecommunications industries.
Acknowledgements:
For PricewaterhouseCoopers’ Entertainment
and Media Practice:
Kevin K. Carton, Global Leader
James M. DePonte, Partner
Scott Feinstein, Partner
Stefanie Kane, Senior Manager
For PricewaterhouseCoopers’ Entertainment
and Media Practice marketing team:
Peter Winkler, Managing Director
Deborah Scruby, Director,
Editorial Project Director on Outlook
Laura Bobrik, Director
For PwC Consulting for the Industry Analysis
and Perspective:
Saul Berman, Partner
Lynn Kesterson-Townes, Director
Many other professionals from
PricewaterhouseCoopers’ Entertainment
and Media Practice reviewed and
contributed to this publication.
For Wilkofsky Gruen Associates
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