(精选)外经贸实用英语口语（第二版）lesson 6 product课件.ppt

Lesson 6 Introduction to Products产品介绍 Learning Objectives To learn how to introduce products in various aspects To be able to describe the product merits and features that interest the customers most Conversation A Focus on: Raw material Design Quality Sales position Notes 1. ad 为缩短词（clipped words）。它是英语构词法之一的缩略法中的一种，是将原来完整的词缩略一部分字母，来构成新的词。缩短词一般可分为4种：1）缩略掉词的首部如：phone = telephone 2）缩略掉词的尾部如： ad = advertisement 广告 demo = demonstration 示威；演示 memo = memorandum 备忘录 expo = exposition 展览会，国际博览会 pro = professional 职业者 exec = executive 执行官 3. The product sold remarkably fast during the domestic trial sale period. 该产品在国内试销期间很抢手。 sell fast 畅销 表示畅销的说法还有： 开斯米大衣总是很畅销。(sell well) Cashmere coats always sell well. 目前摄像机很受欢迎。(be popular) Camcorders are very popular nowadays. 高清晰度彩电几年后将有很好的销路。(find a good sale) High definition television sets will find a good sale in a few years. 数字相机近来非常畅销。(enjoy fast sales) Digital cameras are enjoying fast sales these days. 我们的服装在你地区销路很好。(have a ready market) Our garments have a ready market in your region. 这种产品销路很广。(salable/marketable) This is a widely salable product. 我们的货物得到客户的好评。(win a high appreciation) Our goods have won a high appreciation among our customers. 我们的货物很受欢迎。(be well received) Our goods are well received. 我们的陶瓷在美国市场上很受欢迎。(meet with great favor) Our ceramics have met with great favor in the US market. 这个产品很畅销。(be marketable) This product is very marketable. 我们的产品已在世界上建立了良好声誉。(be well established) Our products have been well established in the world. 4. Here is my card.  这是我的名片。 “名片”还可说name card和business card等. 递名片时宜微笑双手递上，接过名片应仔细读几遍，可读出姓名职位，所在公司等信息以示尊重，然后收起。避免在名片上随意涂写或是用物品压住。 Conversation B Focus on: Function Quality Control Certification Sales position Notes 1. recommend 推荐；劝；建议。 to recommend sb to do sth We recommend you to buy a small quantity for trial. 我们劝你买少量试用。 to recommend (doing) sth We highly /strongly recommend this product. 我们大力向您推荐这种产品。 We strongly recommend b