西南科技大学商务沟通与谈判课件chapter7 business negotiation.pptVIP

Business communication Chapter 7 Business negotiation Contents How to prepare a negotiation How to negotiate Business negotiation A negotiation is a process of communication between parties to manage conflicts in order for them to come to an agreement, solve a problem or make arrangements. Conflict is the reason why a negotiation is possible to develop. A conflict is a dispute(争论）, disagreement or argument between two or more interdependent parties who have different and common interest. Business is negotiation! You will negotiate to buy, to se