(精选)商务英语综合教程(上册)Unit 11 The Intellectual Property Rights the International Consumers’ Day课件.pptVIP

Unit Eleven ;Introduction; Text ; 1 To affect change, there needs to be a motivation to change; there has to be a concept of how to change and then there has to be a means and program of implementation of this change. This applies as we narrow it down to the issue of counterfeiting and to the issue of counterfeiting intellectual property rights as well. 2 At this NPC in Beijing in front of about 2,000 people associated with the governments of China, for the first time, intellectual property rights was addressed to the NPC by a scholar. This week consumer organizations around; 3 The effective protection of intellectual property has been a major factor in the rapid development of an economic society not only of our own country but also other advanced economies such as United Kingdom, Japan, Germany and other nations. When you think about it, what we are talking about basically is the creation of wealth and nation. And this creation of wealth once the nation has accommodated for food, clothing and shelter in access for its people populous. Then the creation of wealth allows its well-being and material well-being. It allows for a discretionary time. It allows for the development of culture and for time spent on environmental protections, on security, on politics and on the things we tie into the world--quality of life. ; 4 You are from a culture, from China and I get to enjoy being here. It has a tremendous long rich history and it has contributed immeasurably to the progress of human knowledge and also to human culture. Schoolchildren worlds over have learned about what we call Chinas four great inventions. It might be different from the ones you think of Chinas four great inventions. But the issues of gunpowder, paper, the compass, the printing press that I particularly remember as a schoolchild was impressing. ; Chinas contributions to art, culture, philosophy and all forms of culture are well kno