(精选)商务英语综合教程(下册)Unit 4课件.pptVIP

Unit Four;Introduction; Text ; 1 Exporting is merely an extension of selling in the home market. But it also contains a hint of why exporting can be difficult. The foreign market may be thousands of miles away, the customer may speak a different language, he will almost definitely deal in a different currency, and he will have his own customs and ways of conducting business. ; 4 When an exporter quotes a price for a product, he is making an offer. If this offer is accepted by the buyer, then a contract is formed. This contract includes the terms under which the goods are to be delivered. Terms of delivery are not only important for quoting a price, they also make it clear who has responsibility for the goods if anything happens to them.; 5 Goods should be well-packed and clearly marked so that they are not easily crushed or lost in transit. But even when these simple precautions are taken, accidents can happen. Apart from the risk of fire or leakage there is always the threat of pilferage. The vessel carrying the goods may sink or be badly damaged so that some goods have to be thrown overboard. Your goods may be among them. It is vital that an exporter understands and uses insurance so that these risks are minimized and he can recoup at least some of his losses. ; 6 Many a businessman has found out too late that he has made a loss on a price that he thought would give him a fair profit, and his mistake was simply in quoting the wrong terms of payment. An exporter must make it as certain as possible that he will get his money and that payment is not delayed beyond the terms which have been agreed on. There are several safeguards an exporter can take. For a start he can make sure that his customer is credit-worthy. Next he can ask his customer to make out a letter of credit. Using such safeguards means that the exporter can obtain protection from defaulters. ; 7 Under a letter o