(精选)实用商务英语听说第三册Unit 2 Marketing课件.ppt

LOGO Unit 2Marketing Aims To listen and understand significance of marketing environment; To practice listening for specific information about marketing mix; To practice listening for general ideas. Aims Contents Part I. Warm-Up Part II Promotional campaign Part III Marketing Mix Management Part IV Marketing Strategy Contents Marketing involves finding out what your customers want and supplying it to them at a profit. Marketing is how you define your product, promote your product, distribute your products, and maintain a relationship with your customers. To be an effective marketer, one has to know about marketing environment, marketing mix as well as marketing strategy. Situation 2 Knowing the demographic environment means knowing the customers, which is essential to marketers. It is the prerequisite for marketing segmentation. Word Bank Task 2 Directions: Listen to a marketing manager explaining demographic marketing environment to a young intern. As you listen, complete the following notes using information from the recording. Task 2 KEYS Task 3 Directions: Discuss with your partner about the significance of studying other elements of marketing environments. Part II Promotional campaign Task 1 KEYS Directions: Two employees from Marketing Department are talking about the promotional campaign plan. They decided to use a variety of media for full coverage. Look at the following pictures while you listen and tick those media that are used according to what you hear. Then write down the means of the promotional campaign. Task 2 KEYS Directions Listen to the dialogue again and answer the following questions. Task 3 Directions: Choose two of the following types of advertising media and compare their advantages and disadvantages. Newspaper TV Magazine Web Reference for the teacher Part III Marketing Mix Management Task 1 KEYS Task 2 KEYS Part IV  Marketing Strategy LOGO * Content Layouts * *