(精选)物流英语 全套课件课件.pptx

Unit 1 Introduction to Logistics ;Contents ;The concept of logistics in early days;The development from “Physical Distribution” to “Logistics” ;The meaning of logistics ;The emergence of supply chain management (SCM) ;The emergence of supply chain management (SCM);Categories of logistics;Categories of logistics;The proposal of logistics strategy ;Decision-making levels in an enterprise ; 1. Enterprise mission and objectives ;2. Corporate and functional strategies;3. Logistics strategy;4. The relationship between logistics strategy and corporate strategy ;Careers in logistics ;Careers in logistics;Unit 2 Customer Service and Logistics ;Contents ;Role of Logistics in Marketing Mix;Role of Logistics in Marketing Mix;Role of Logistics in Marketing Mix;The definition of customer service;The definition of customer service;Importance of customer service in logistics;Logistics service quality management ;Three levels of customer service in logistics;Three levels of customer service in logistics ;Three levels of customer service in logistics;Three levels of customer service in logistics; Issues in improvement of customer service ;Issues in improvement of customer service;Issues in improvement of customer service;Issues in improvement of customer service;Issues in improvement of customer service;Issues in improvement of customer service;Issues in improvement of customer service;Customer Service of ; Founded in 1994 Large-scale inter-provincial private catering enterprise Specializing in Sichuan style hotpot 60 chain stores in China One of the top 100 restaurants in China Chinese Famous Hotpot, Consumer Satisfaction Unit, Major Taxpayer;Zhang Yong The founder of HaiDiLao Characteristic personalities: communist, grass-root wisdom Operation philosophy: “service differentiation strategy”; “Service first, customer first”; “Human-based、family-like service”;（2）The inside services of HaiDiLao----Treat the staffs as family members;;;VS ;HaiDiLao: Super Five-star Service Specia