旅游景区标识统对旅游业发展的影响— —以云台山为例.doc

本科生毕业论文 旅游景区标识系统对旅游业发展的影响— —以云台山为例 姓　　名 学　　号 专　　业 指导教师 2015年月日 旅游景区标识系统是一个旅游景区游览信息的浓缩载体,它肩负着空间引导、服务游客、传达景区文化、塑造旅游地形象等使命。随着人们生活水平的提高和出行方式的改变，散客已经改变了原有的以旅行团为主的客源结构，成为旅游景区的重要客源。而散客在出游过程中由于缺乏旅行社提供的导游服务，便会更加注重景区的标识系统。完善的景区标识系统能够给游客带来直观方便的自助服务和安全感，并在游客头脑中不断展示并最终形成对该景区的整体印象。这些印象将会直接影响游客对景区产品和服务质量的认同和评价。相反，如果没有景区标识系统的合理引导，就会给游客的出行心理带来顾虑，缺乏安全感，最终导致客源流失，这无疑是主动放弃日益增长的散客市场。因此，各旅游景区不得不开始重视其景区内部的标识系统的建设。本文以云台山为切入口，通过对云台山景区标识系统的概念、作用、现状以及发展建议的分析，来阐述旅游景区标识系统对于旅游业的发展的影响，希望能够对国内景区在以后的规划发展中起到一定的积极作用。 关键词：景区标识系统； 云台山； 影响； 对策  Abstract Tourism scenic area marking system is a carrier of the concentration of the tourism scenic spot tour information, it is shouldering the boot, service space tourists, convey culture and tourist destination image from the mission of the scenic spot. With the improvement of peoples living standard and the change of the way to travel, the individual has changed the original market structure is given priority to with the tour group, become a tourist scenic spot of important customers. And the individual in the process of travel due to a lack of travel agencies provide tour guide service, will pay more attention to the scenic spot identification system. Perfect scenic spot identification system to provide visitors with intuitive convenient self-service and security, and showing in the mind of the tourists and eventually form the overall impression of the scenic spot. These impressions will directly influence the tourists to the scenic area of product and service quality identification and evaluation. On the contrary, if there is no scenic spot identification system of reasonable guidance, will bring tourists travel psychological concerns, lack of security, and eventually led to the loss of customers, this is without a doubt the initiative to abandon the increasing individual markets. Therefore, various scenic spots have to start the construction of its internal identification system. This article introduction, yuntai mountain in yuntai mountain sc