基于物流服务的电子商务企业核心竞争力构建研究.docVIP

基于物流服务的电子商务企业核心竞争力构建研究 信商 2014-JX16- 本科毕业论文（设计） 基于物流服务的电子商务企业核心竞争力构建研究 ——以京东商城为例 系 （部） 商学系 专 业 工商管理 学 号 学生姓名 指导教师 提交日期 2014年 5 月 22 日 摘要 近年来，网上购物受到人们的欢迎，我国电子商务行业发展非常迅速，越来越影响到我们的日常生活和工作，电子商务企业受到广泛关注。物流服务与电子商务联系非常紧密，一些电子商务企业把物流服务作为企业的核心竞争力。 本文概述了物流服务和企业核心竞争力的内涵，并说明了物流服务对于企业核心竞争力的重要性，分析了我国电子商务的发展现状以及制约其发展的因素，并基于此指出了基于物流服务的构建电子商务企业核心竞争力的必要性。然后，本文以京东商城为例，在对其进行了SWOT分析的基础上，对京东商城的物流体系构建进行了研究，针对电子商务企业如何基于物流服务的构建自己的核心竞争力提出了策略方法，有利于电子商务行业正确地认识自身存在的问题，有针对性的开展核心竞争力建设。 最后得出结论：企业间的竞争日趋激烈，企业间竞争的触角已经深入到营销、管理、服务、创新等各个方面。我国的电子商务企业若要与国际上的其他企业竞争，赢得一定的市场地位，应当考虑从物流服务着手构建企业的核心竞争力。 关键词：电子商务企业，物流服务，核心竞争力，京东商城 Abstract In recent years, online shopping has became very popular, China#039;s e-commerce industry is developing rapidly, and makes more and more impaction on our daily life and work, and e-commerce enterprises have received wide attention. Logistics services and e-commerce are relevant closely; some e-commerce enterprises regard logistic services as their core competence. This thesis provides an overview of the concepts of logistic services and core competence, and demonstrates the importance of logistic services for the e-commerce enterprises, analyzes the status of China#039;s e-commerce industry and the factors of blocking the industry’s development, and emphasizes the importance of building the core competence based on logistic services for e-commerce enterprises. Then, taking the logistic services of JD as a case, this paper analyzes its SWOT and researches the way to build an advantage competitive logistic services system, provides some strategies and suggestions about how to build its own core competence based on logistic services for one e-commerce enterprise. It benefits the whole e-commerce industry to recognize its problems rightly, and start to build the core competence specifically. Finally, in conclusion, the competition among enterprises has become increasingly fierce; enterprise competition has already existed in many aspects, such