优秀报刊杂志推荐.doc

优秀报刊杂志推荐 “two separate operating mechanisms , distribution and advertising simultaneously . 　　3.英美期刊的准确定位为其广告销售奠定了良好的基础它们先找准市场，然后再推出适合这个市场的产品，而不是像国内一些刊社先出产品再找市场 　　They lay a good foundation for the accurate positioning of the English journals for advertising sales . They first identify the market and then launch the product for this market,rather than like some domestic journals produces before finding the market . 4.高素质的期刊广告经营队伍及其行之有效的广告营销手段在欧美国家，无论是期刊行业组织，还是期刊出版公司，都非常重视杂志广告经营人才的培训和使用 　　The management team of high-quality journal advertisements and effective means of advertising and the United States .Regardless of the periodical industry organizations or periodical publishing companies,they all attach great importance to personnel training and use of magazine advertising business . 　　Conclusion: 　　Thus we should learn from English Newspapers to help improve our journal advertising business level, learn to lay emphasis on issue and advertising at the same time. 　　II.英美报刊的特点 　　English newspapers: 　　 own unique feature, with a small amount of words to convey a lot of information. 　　 to make it appear objective by using the third person. 　　 press pay great attention to the reading fun .It requires not only the reported content , but also for its use of language to adapt to the readers preferences and reading habits . 　　 the existing old words with new meanings , to expand its connotation and extension of words. 　　Chinese newspapers: 　　 - it must grab the readers attention so often uses: 英语报刊杂志　　报刊杂志 　　英语辅导报 中国日报英文版 21stCentury (21世纪报) 《英语角》杂志 　　英语沙龙 学英语报 S报 英语广场 　　英文报纸 　　英语辅导报 21stCentury (21世纪报) 中国日报英文版 Zaobao（联合早报） 　　SCMP(南华早报) 英语周报 学英语报 Peoples Daily(人民日报) 　　International Heral Tribune World Press 上海英文星报 英文早报(大洋网) 　　英语天地 上海学生英文报 Common Talk Weekly in English 英语天地 　　英语测试报 海峡时报 南华早报 S报 　　美国主要新闻媒体和英文报纸 　　USA TODAY（今日美国） The New York Times（纽约时报） Los Angels Times（洛杉矶时报） Washington Post（华盛顿邮报） 　　Chicago Tribune（芝加哥论坛报） USnews Wall Street Journal（华尔街日报） 美联社 美国新闻 巴尔的摩太