CompUSA案例.pptVIP

An analysis of the CompUSA Business model Background: established the first American software of retail outlets the first network business company be acquired 1985 1993 1988 The four processes…… After the enterprise restructuring process, now the CompUSA had become the most widely recognized computer retailers. 2000 Personal computer distribution and retailing Personal Computer Sales by Channel 10% 20% 30% 40% Value-added reseller retailers corporate education government direct 6.5million 6million 5.5million 3million 1.2million 1million Personal computer distribution and retailing - Retail - Direct sellers - Value-added resellers Economics of PC retailing Lower service levels Lower costs Consumers : Familiar retail setting Provided customized service and a long-term perspective Loaded with the appropriate network cards Install new computers into company networks On call 24hours a day in case of problems Eliminating the middleman and the expense Consumers : Know which features and benefits Corporate culture: Three features: pride in company and loyalty towards one another; substantial performance-based incentive; a sense of urgency. Corporate culture: Employees: confidence , fixed the company. The feeling of ownership: accompanied the turnaround, a sense of loyalty among employees and towards CompUSA. Be empowered to make decision Promote problem-solving and innovative thinking For good performance: Receive substantial monetary incentives For poor performance: Be penalized . Pride and loyalty: Incentives: Urgency: Corporate culture: stressful spend companys money and energy Certainly, their corporate culture also had advantages to help companys development. be described as a combination of the military and fraternity The corporate culture was not suitable for the CompUSAs business model: Direct-selling 1.eliminating the middleman and the expenses 2.provideing higher profit margins 3.know more about the end-customer needs 4. th