赞助及国际赞助协会组织ISC发展介绍.docVIP

国际赞助组织和赞助中介组织（ISC） Sponsorship is a partnership between a corporation and a rights-holder or property (eg, sports event , entertainment event , athlete/celebrity/musician , endorsement , product placement and brand integration , in television or movie , naming rights for buildings, promotion, etc.). 在一个公司和权利持有者或者像体育赛事，娱乐赛事，运动员/名人/音乐家，找明星代言，产品布局和品牌整合，在电视或电影 （如体育 ，建筑物命名和推广权，等。）性质事件之间，赞助是一种合作关系。 Sponsors have unique issues and interests that can be managed and improved by an organization comprised of executives that network and collaborate on research, marketing strategies, the identification of opportunities to improve the effectiveness of sponsorship programming as well as the corporate organizational structure that supports the investment. 赞助商有独特的问题和兴趣，这可以通过一个组织的行政者被管理和改善，网络和合作研究，营销策略，寻找投资机会，提高合作项目效率以及合作组织结构都支持着投资。 The ISC is the worlds first global trade association representing corporate sponsors. Membership is subject to the approval of the ISC management. ISC是世界上第一个全球性贸易协会，代表赞助商。会员须遵守的ISC管理批准。 As the first trade organization created for corporate sponsors, the ISC provides a much needed platform for collaboration on improving sponsorship effectiveness through the recognition and leadership of common industry issues as well as the education and servicing of sponsor needs. Terry Marks,former Pres. Coca-Cola Enterprises Member，ISC Board of Advisors. “作为首个为企业赞助商建立的贸易组织，ISC对一般行业问题的认证和领导力，以及教育和对赞助的需要进行的修改在提高赞助有效性上提供了一个很大的平台” 特里马克，前任主席、可口可乐企业成员、ISC董事会的顾问说。 In developing the ISC, the association model was deeply evaluated and it was determined that to provide the most impact to its customers, the organization needed to be a mixture of for-profit (ISC) and non-profit (ISC Foundation). Many non-profit associations are driven to develop for-profit divisions to be able to survive in the competitive environment. 在ISC的发展过程中，该协会模式被给予很高的评价，它被确定为向客户提供最大的影响，这个组织是一个营利性（ISC）和非利润（ISC的基金会）的混合组织。许多非营利组织被迫发展营利性部门，以便能够在竞争激烈的环境中生存。 Most of the worlds largest and most recognizable corpo