Demand Driven Supply Chain：A Structured and Practical Roadmap to Increase Profitability.doc

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Demand Driven Supply Chain：A Structured and Practical Roadmap to Increase Profitability.doc

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Demand Driven Supply Chain：A Structured and Practical Roadmap to Increase Profitability

Demand Driven Supply Chain：A Structured and Practical Roadmap to Increase Profitability DemandDrivenSupplyChain . PauloMendesJr.DemandDrivenSupplyChainAStructuredandPracticalRoadmaptoIncreaseProfitability PauloMendesJr.CatholicUniversityIndustrialEngineeringDepartmentBrazilAuthor’scontact:paulo.ddsc@ISBN978-3-642-19991-2e-ISBN978-3-642-19992-9DOI10.1007/978-3-642-19992-9SpringerHeidelbergDordrechtLondonNewYorkLibraryofCongressControlNumber:2011933105#Springer-VerlagBerlinHeidelberg2011Thisworkissubjecttocopyright.Allrightsarereserved,whetherthewholeorpartofthematerialisconcerned,specificallytherightsoftranslation,reprinting,reuseofillustrations,recitation,broadcasting,reproductiononmicrofilmorinanyotherway,andstorageindatabanks.DuplicationofthispublicationorpartsthereofispermittedonlyundertheprovisionsoftheGermanCopyrightLawofSeptember9,1965,initscurrentversion,andpermissionforusemustalwaysbeobtainedfromSpringer.ViolationsareliabletoprosecutionundertheGermanCopyrightLaw.Theuseofgeneraldescriptivenames,registerednames,trademarks,hispublicationdoesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfromtherelevantprotectivelawsandregulationsandthereforefreeforgeneraluse.Coverdesign:eStudioCalamarS.L.Printedonacid-freepaperSpringerispartofSpringerScience+BusinessMedia(.springer4) ToBetania,MatheusandValentina,theCenterofmyLife . AcknowledgmentTomyLord,JesusChristwhogavemethestrengthtocontinueinthemostdifficultperiodsofthisjourneyandalwayssustainandguidemylife.Tomyparents,PauloandGloria,whostrivedtoprovidemethefirsteducationandalwaysmotivatedmetocontinuemydevelopment.Iamsothankyouforyourefforts.Tomyfriendandcolleague,Jose??Eugenio,whoalwaysprovidedgoodinsightandgreatmotivationtoconcludethisjourney.TomyfriendsandprofessorsEugenioEpprech,JohnVandeVate,KleberFigueir-edo,PeterWankeandAndreLacombeforallsupportandfeedbackprovidedtoenrichthecontentofthisbook.TomyfriendLouSwanson,whoprovidedmegreatmotivationtofinishthiswork.TotheIndustrialEngineeringDepartmentof