跨国公司对中国营销力的影响幻灯片.pptVIP

Multinationals Influence Competitiveness of Chinese Marketing Dr. Huang Pei Achievement of Chinese Marketing The level of marketing against external environment has been strengthened The ability of marketing for internal management has also been strengthened Achievement of Chinese Marketing China’s Economic Systems Reform Economic Growth The Factors Multinational corporations International marketing service provider Chinese entrepreneurs professional managers Chinese educations researches trainings tacit?knowledge of marketing explicit?knowledge of marketing Multinationals influence Chinese Marketing Multinational Consulting Corporations Companies Time of Entering China Main Client PWC 1978 Sinopec, Haier, China Mingsheng Bangking, FAW D T 1983 State Power, Cinda Asset Management, Sinoinfo, SIIH E Y 1981 Pudong Development Bank, Shanghai Automoitve KPMG 1983 China Mobile, Jinzhou Port, Hubei Sanon A.T. Kearney 1992 Little Swan, Banking of China McKinsey 1993 China Telecom, CNPC, Wangfujing, Ping An, Konka, Info High Way, Fudong Development Bank, SVA Goldman Sachs 1993 CNPC Merrill Lynch 1993 CNOOC Morgan Stanley 1993 China Telecom, Sinopec, China Eastern Air, China Aluminum, Sina, Asia Info, DTT Beijing, ZRCC Multinational Consulting Corporations ------McKinsey 3 stages of McKinsey in China Multinationals influence Chinese Marketing 1993 1994 1995 1996 1997 1998 1999 2000 Made strategy for multinational corporations on how to enter China; help some Chinese corporations establish sales team and develop the ability of marketing Provided service to state-owned enterprise on financing, establishing modern enterprise systems and making developing strategies Helped Chinese enterprises take part in international market, capital operations, asset reorganization and integration. Key words 1: Strategic Management Consulting McKinsey brought a series of Strategic management consulting has been acquainted by Chinese consulting corporat