（论文）中小企业开拓国际市场的思考.docVIP

2011 届 华北科技学院 本 科 毕 业 设 计（论 文） 设计(论文)题目： 中小企业开拓国际市场的思考 专 题 题 目：___________________________________________ 姓 名: 学 号:200904012115 专业班级: 国际经济与贸易 系(部、院): 管理系 指导教师: 2011年 6 月 18 日 目 录 1 绪论 1 2 中小企业概述 2 2．1 中小企业的概念和特点 2 2．2 中小企业的作用 3 3 福建宇力集团开拓国际市场的现状 5 3．1 福建宇力集团的公司概况 5 3．2 福建宇力集团公司的经营现状 5 4 福建宇力集团在开拓国际市场时所存在的问题及原因分析 10 4．1 福建宇力集团在开拓国际市场时所存在的问题 10 4．2 福建宇力集团所产生的问题的原因分析 12 5 福建宇力集团开拓国际市场的措施及成果 14 5．1 福建宇力集团开拓国际市场的措施 14 5．2 福建宇力集团开拓国际市场的成果 17 6 结论 21 参考文献： 22 致 谢 23 声 明 24 中小企业开拓国际市场的思考 【摘要】中小企业是与所处行业的大企业相比人员规模、资产规模与经营规模都比较小的经济单位Medium and Small-sized enterprises to develop the international market Abstract：Small and medium-sized enterprises with the industry of large enterprises in staff and assets scale and management are relatively small size of the economic unit.From 2006, a day called the spreading subprime mortgage crisis ” vocabulary to appear in peoples view, the worldwide economic recession, our domestic small and medium-sized enterprises more to attract foreign capital abroad. but in the meantime, the international market has a lot of resources for investment and digging. Domestic resource scarcity and keener competition pattern has to go, if they did not explore the international market, it will be possible in fierce competition in the elimination of age. small and medium-sized enterprises has increasingly become the main engine of economic growth and promote small and medium enterprises development of most countries have also become the most important of economic and social development strategy. Small and medium-sized enterprises in china is also one of strategic importance of the economy. our most small and medium-sized enterprises should be classified as local enterprises, on the local market, they know the local market demand and their spending habits. they have a common language foundation, and familiar with the national