商务沟通材料第四章.pptVIP

Lecturer: Sam Wang sunwahschoolsam@163.com Business Communications Culture Communication Outline Cultural Diversity Signs Symbols Components of Language Metaphor Metonym Culture Communication Cultural essence Symbolism, Culture Marketing Organizational Cultures Learning Objectives After studying this chapter you should be able to: demonstrate an understanding of the symbolic nature of communication describe the concept of culture role of culture in communications define organizational culture its effect on business communications Cultural Diversity people from different backgrounds have different languages, customs, values, manners, perceptions, social structures, and decision-making practices. your coworkers likely have had unique experiences, and they certainly have their own ideas about how things should be done. The World as a Global Workplace Multinational Companies conduct business in two or more nations E.g. General Electric, Coca-Cola, Microsoft, and Disney Diversity in Your Own Global Workplace Interacting globally To work effectively with others from different cultures, the first step is to recognize, understand, and accept differences. Then you must deal sensitively with people from other backgrounds. Projections for the Twenty-first Century What are the projections for the workforce in the twenty-first century? Technology, especially the lnternet companies doing business across borders. development of an international workforce. Cultural Differences Language Differences Body Language Facial expressions Personal space Signs Symbols Definition: A sign is anything that transmits information such as a word, an object, a gesture, a picture, a sound a sign is, therefore, an idea in code unlike ideas, signs can be transmitted through channels Tree Signs Sign Systems Closed sign system signs cannot be combined to make new signs each sign operates independently animals communicate with closed sign system Open higher order primates (including hu