英语Presentation--双11购物狂欢节教学讲义.pptxVIP

PRESENTATION Global Shopping Festival 2015级博士三教班 杨喜光，Brief introduction Double 11--Single Day, an unofficial holiday in China, was first celebrated in Chinese universities to commemorate the single life. We use this name because of the connection between singles and the number ‘1’ . Being disseminated by a variety of media, it has now formed a unique culture. In 2009, Taobao began to run special promotions with great incentives. Then they only want to make an attempt. Nevertheless, it is now proved to be a milestone in terms of online shopping .What happened? Every year of this day, the public always shows great enthusiasm towards shopping, especially online. Data indicates that the Day trading volume of November 11th has increased a lot from 2009 to 2015.There are some data. (Take Taobao for example)2009: 50 million2010: 936 million2011: 3.36 billion2012: 19.1 billion2013: 35.2 billion2014: 57.1 billion2015: 91.2 billion The moments of creating new records 1 minutes and 12 seconds, 2015 Tmall 1111 Global Shopping Festival’s total turnover was over one billion yuan. Average turnover was more than 8 billion yuan per minute. Last year it took Tmall 2 minutes and 53 seconds to reach this figure.But this year it was ?1 minutes more faster. 12 minutes and 28 seconds, the new total turnover was more than 10 billion yuan.The moments of creating new records 33 minutes, the total turnover was over 20 billion yuan. At 11:50 in the morning of November 11, 2015, the total turnove had exceeded 57.1 billion yuan, which was the total turnover of last year. Finally, the total turnover of this years reached 91.2 billion,creating a new marval record. Undoubtedly, Global Shopping Festival has became a tremendous success.The largestWhy did it happen?Human factors Most people are attracted by the promotion which discouts 50 percent.More over, the vast majority of consumers are students, office workers.They prefer goods like cheap type given their consumption ability. What is m