20世纪初的时尚.pptVIP

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20世纪初的时尚

HISTORICAL INFLUENCES ON FASHION Early 20th Century 1901 - 1920 Political Influences World War I More women in workforce Practical, comfortable clothes Shorter skirts (above ankle) Military cuts Trench Coat Technology Influences Automobile Development of “travel” fashions: the duster, goggles, caps with visors, veiled hats History of Automobile HISTORICAL INFLUENCES ON FASHION 1920’s, 1930’s and 1940’s Social Life of the 1920’s Revolution of mores and values Prohibition – lead to the “speak-easy” (later, known as the nightclub) Flapper Era - “The Roaring Twenties” Body more revealed Short hair Increased use of make-up Introduction of the “trouser” World War II French couture (fashion) cut off during German Occupation On the home front: Leather shoes rationed “L-85 Regulations” restricted quantity of cloth to be used for civilian clothing Restricted use of nylon, wool, silk, natural rubber Sports Influence Increased participation by women “Sportswear” established as separate fashion category Art Influence of the Period Art Deco Architecture and interiors Geometric shapes Cubism Notables: William Van Allen Pablo Picasso Henry Dreyfuss HISTORICAL INFLUENCES ON FASHION Post WWII through 1964 Teen Market Emerges Originated in Britain Teddy Boys – first independent teen fashion movement Significance: Promoted BY and FOR young people Began among lower classes (trickle-up) Evidenced as lifestyle cult Longer coats with velvet or satin collars “Drainpipe” ties Slicked back hair D.A. haircuts Teddy Girls Fashion TV FASHION INFLUENCE TV FASHION INFLUENCE Political Scene John Kennedy – no hat at inauguration influenced decline of hat in men’s fashions Jacqueline Kennedy Pill box hat A-line skirts Low-slung pumps Revival of empire style (from Greek) HISTORICAL INFLUENCES ON FASHION Vietnam Era 1964-1974 “Beatlemania” - 1964 Hippie Fashion Mod fashions of the 1960’s Unisex Fashion African Fashion Influence Jeans rule Op Art Pop Art HISTORICAL INFLUENCES ON FASHION

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