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Human Resource’s Value Proposition人力资源价值定位
Business Partnering through the entrenchment of a Leadership Brand Human Resource’s Value Proposition SABMILLER Quick Facts SAB’s expansion has been led by our human capital proposition. The human capital proposition provides us with the capability and capacity to then build great routes to market, great brands and great companies in all the markets in which we compete internationally. Most companies get the basics right … At SAB our focus is on building human capital in all we do… a key way we are doing this is by building a leadership brand What is a leadership brand? * Leadership brand lies at the heart of an organisation’s identity. Leaders exhibit distinct leadership practices Leaders need to both possess attributes and deliver results. Branded leadership is more complex as requires thought and commitment Effective leadership = attributes x results Leadership Brand is not about cloning leaders but rather describing an aspirant state Leadership Vital Signs (Ulrich) Employee results = leaders increase employee commitment and competence Organisational results = assessing capabilities needed to win and creating this capability Customer results = identify target customers, customise their services for these customers and integrate customers into HR practices Investor results = managing the balance sheet through profitable growth, reduced cost and increasing shareholder value To build a leadership brand you need to… Have a clear strategy Such as the SAB Ltd 5 year strategy Ensure that the strategy leads to a shared mindset We know that we may have to behave differently to deliver on the strategy Articulate desired attributes. Attributes should be tied to the future Attributes should be linked to strategic goals Attributes should be focused on behaviours not ideals These attributes will increase the likelihood of meeting the strategy Define desired results The desired business results are clear Link results and attributes into a leadership brand state
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