卜卫是我国早期媒介素养研究的领军人物.PDF

中国(大陆)媒介素养教育研究现状报告 Report on Research Status of China’s Media Literacy Education 王天德教授 Professor Wang Tiande 浙江传媒学院媒介素养研究所 Standing Deputy Director of Media Literacy Research Institute, 2017.10牙买加 2017.7.10 Jamaica 目录Contents 背景 论述 推广 Background Discussion Promotion 过程与目的Process 内容与研究Content 实践与行动Practice and Goals and Research and Action 目录Contents 背景 论述 推广 Background Discussion Promotion 过程与目的Process 内容与研究Content 实践与行动Practice and Goals and Research and Action 1994年《传播手段先进，传媒教 育滞后——我国“媒介扫盲”尚 未起步》（《新闻出版报》一文 中，中国人民大学陈力丹教授以 笔名夏商周首次把媒介教育概念 介绍到中国本土。这可视为我国 媒介素养教育研究的萌芽。 In 1994, Chenlidan, a professor in Renmin University of China, first introduced media eduction to China, published “the advanced communication means, the lagged media education– China’s media literacy has not started yet”under the pseudonym ”Xia Shangzhou”. In the article titled On the Significance, Content and Method of Media Education in 1997, Bu Wei put forward that media literacy education shall transfer from “paternalism” to “empowerment”. Bu Wei published an article titled Reflection on Media Literacy Education and Its Research in China’s M