线上内容提供者数位媒体.pptVIP

Learning Objectives Identify the major trends in the consumption(主要消費趨勢) of media and online content 找出媒體與線上內容的主要消費趨勢。 Discuss the concept of media convergence(媒體聚合) and the challenges it faces 討論媒體聚合的概念與其面臨的難題。 Describe the five basic content revenue models 描述五種基本的內容獲利模式。 Learning Objectives Discuss the key challenges facing content producers and owners 討論內容製作者與擁有者面臨的主要挑戰。 Understand the key factors affecting the online newspaper, e-book, and online magazine industries 瞭解影響線上報紙、電子書與線上雜誌產業的主要因素。 Understand the key factors affecting the online entertainment(娛樂) industry 瞭解影響線上娛樂產業的主要因素。 The Wall Street Journal Online線上華爾街日報 One of very few online newspapers to successfully employ a subscription revenue model Reasons for success include: Brand Access to premium content Fine-grained search engine The Wall Street Journal Online Page 863 14.1 Content Audience and Market Average American adult(成人) spends over 3,500 hours each year consuming various media By 2005, expected to go to 10 hours per day, or 3,650 hours a year Most popular medium – television, followed by radio and recorded music Internet a distant(久遠的) 4th, but growing so fast that is expected to overtake(超過) recorded music soon Media Utilization(媒體使用量) Figure 14.1, Page 866 Internet and Traditional Media: Cannibalization(相殘) versus Complementarity(互補) Time spend on Internet reduces consumer time available for other media Internet uses view television only 11.2 hours per week, compared to 16 hours per week for non-users Internet users spend 15% to 20% less time reading books, newspapers and magazine, and less time on phone or listening to radio Conversely, Internet users consume more media of all types than non-Internet users Internet users also often multitask, using other forms of media at same time as using Internet Media Revenues Entertainment (box office events[票房收入], movies, home video, etc) has largest share of media revenues (43%) although represents only 5% of consumer media hours Television 2nd