内容神州大地15.ppt

Chapter 7 Persuasive Messages Writing Plan for a Persuasive Request Opening Obtain the reader’s attention and interest. Body Explain logically and concisely the purpose of your request. Reduce resistance with counterarguments; establish credibility. Writing Plan for a Persuasive Request Closing Ask for a particular action. Make it easy to respond. Show courtesy and respect. Persuasive Request Four-Paragraph Letter Paragraph 1. Obtain the reader’s attention. Paragraph 2. Give background situation at your place of work. Paragraph 3. Give information on how other companies handle the situation. P