Business Hotel Management Hospitality Industry Approach to Online Marketing Survey of Attitudes and Approaches商业酒店管理酒店业在线营销方法对态度和方法的调查.pdfVIP

A Research Study Hospitality Industry Approach to Online Marketing: Survey of Attitudes and Approaches Written by: Cindy Estis Green Mark M. Warner, D.P.A. Managing Partner Director of Graduate Programs and Clinical Professor The Estis Group New York University Preston Robert Tisch Center cme25@cornell.edu for Hospitality, Tourism and Sports Management mmw4@nyu.edu th HSMAI Foundation, NYU, TIG Global Survey 4 quarter, 2005 Table of Contents Background and Methodology 3 Executive Summary 4 Detailed Findings: Respondent Profiles 7 Chart: Sources of Information About Online Distribution 7 Profile of Participating Hotels 8 Chart: Hotel Size 8 Chart: Hotel Ownership 9 Chart: Hotel Types10 Channels Utilized11 Chart: Revenue by Distribution Channel11 Chart: Usage of Distribution Channels12 Managing Rates and Inventory12 Booking Engines in Use13 Chart: Booking Engines in Use Online Marketing Budgets14 Chart: 2005 Online Budgets Management Decision making15 Chart: Decision makers for Online TA Sales Projections for Room Demand16 Projections for Sales and Marketing Budgets17 Online Marketing Impact and Biggest Distribution Challenges18 Chart: Major Distribution Challenges Next Five Years The $100,000 Question19 Chart: If I had $100,000, I would spend it on... 2 Hospitality Industry Approach to Online Marketing