广东省节日礼品和饰品出口现状、存在问题及对策（定稿）.docVIP

学 号： 3071827241 题目类型： 论文 (设计、论文、报告) 桂林理工大学 GUILIN UNIVERSITY OF TECHNOLOGY 本科毕业设计(论文) 题目：广东省节日礼品和饰品出口现状、 存在问题及对策 系 ( 院 )： 管理学院 专业(方向)： 国际经济与贸易 班 级： 2007-2班 学 生： 黄雪月 指导教师： 王若晨 2011 年 5 月 30 日  摘 要uangdong festival gifts and accessories export status，problems and countermeasures Student: HUANG Xue-Yue Teacher: WANG Ruo-Chen Abstract：With the global economy picking up, the foreign market consumption capability increased, as the worlds biggest festival gifts and accessories suppliers, Chinese festival gift and accessories’ export orders increased. However，the growth in export orders didnt give this industry more profits, instead, partial enterprises even appeared to be unprofitable and collapse. This is mainly due to the influence of many factors, such as the prices of 2010 festival gifts and accessories’ raw materials went up, RMB appreciation, higher labor cost and technical trade barriers, etc.. This paper first discusses the festival gifts and accessories industrys profile and Guangdong festival gifts and accessories export status and export advantage, then points out the main existing problems and difficulties for Guangdong festival gifts and accessories export. Finally, according to the existing problems and difficulties to expand and improve Guangdong festival gifts and accessories export countermeasures. Key words：Festival gifts and accessories; export status; problem; countermeasures 目 次 摘 要 II Abstract III 引言 1 一、节日礼品和饰品行业概况 2 （一）节日礼品和饰品行业定义 2 （二）节日礼品和饰品行业主要的认证 2 （三）节日礼品和饰品出口特点 3 1．圣诞用品为该行业主要出口产品 3 2．主要出口市场为美国和欧盟 4 3．劳动密集型行业 5 4．销售季节特征明显 5 （四）节日礼品和饰品行业的发展前景 6 二、广东省节日礼品和饰品出口概况 7 （一）广东省节日礼品和饰品的出口现状 7 1．历年出口量 7 2．产品出口结构 8 3．贸易出口方式 9 4．企业出口主体 10 5．主要出口市场 11 （二）广东省节日礼品和饰品出口优势 12 1．劳动力资源丰富 12 2．劳动力价格优势 12 3．港口优良 13 三、广东省节日礼品和饰品行业存在的主