(外贸函电实务）外贸函电基础知识.pptx

外贸函电基础知识I、 商务函电与国际贸易一、商务函电在国际贸易业务中的作用二、商务信函的特点三、国际贸易业务环节、情景与商务信函写作要点说明获得对方信息的来源；自我介绍；主动给对方寄去目录、样品、价格单；希望与对方建立业务联系；期待回信。II、 商务信函的结构一、示范信函From: Albert@163.com To: SalesDepartment@Date: 2015.02.12Subject: establishing business relationsAttachment: Dear Sir, Having obtained your name and address from the Commercial Counselor’s office of China Embassy in Australia, we are writing to you in the hope of establishing business relations between us. We have been an importer of fibreboard for many years. At present, we are interested in various kinds of Australian fibreboard, and we would appreciate it if you send us your latest catalogues and quotations. We trust that business can be done if your prices are competitive and the goods are of good quality. We are looking forward to receiving your early reply.Best regardsAlbertPurchase ManagerBeijing Lucky Fibreboard Trading Co., Ltd.Tel: 86-010 Fax: 86-010ddress: Room 801, International Trade Center, No. 92 Jianguo Road, Chaoyang, Beijing, China二、 信函的结构(一) 必要部分1. 信头(heading)包括发信人电子邮箱地址、收信人电子邮箱地址、信件的日期、主题。From: Albert@163.com To: SalesDepartment@Date: 2015.02.12Subject: establishing business relations2. 称呼(salutation)如果是第一次写信且不知道对方的姓名，那么可以用“Dear Sir”或“Dear Madame”；如果已经知道对方的姓名，那么可以用“Dear XX”。Dear Sir3. 正文(body)正文是信件的主体。根据表达的意思来分段，层次要清晰。Having obtained your name and address from the Commercial Counselor’s office of China Embassy in Australia, we are writing to you in the hope of establishing business relations between us. We have been an importer of fibre board for many years. At present, we are interested in various kinds of Australian fibre board, and we would appreciate it if you send us your latest catalogues and quotations. We trust that business can be done if your prices are competitive and the goods are of good quality. We are looking forward to receiving your early reply.4. 结束敬语(complimentary close)常用的结束敬语如下：Best regards, Regards, Best wishes, Yours sincerely, Yours truly, Yours faithfully.Best regard