外贸函电英文unit1.pptVIP

International Business English Correspondence 杨晓辉Unit 1 Basic knowledge By learning this unit, students should know the significance of learning the course master the elements and the layout of a business letter learn how to write a business letter and envelope in a correct format understand the essential writing principles of business letters Unit 1 Basic knowledge Introduction a. What is international business communication? b. Why should we learn the course? c. How to make better in business writing? to find the right ideas to organize them for maximum impact to establish the voice in your writing to consider your word choice to examine your sentences for fluency proofreading ( to revise your writing ) to consider the design of your writing The elements of business letter Standard parts a. letterhead b. date c. inside address d. salutation e. body f. complimentary close g. signature a. letterhead i. position: in the center or on the left or right margin at the top of the paper ii. details: 82 Tung An Men Street: 门牌与街名间不用逗号 London E.C.4: E.C.4 指邮区号，便于邮局分信，保证准 时投递。 E.C.= Eastern Central District N.W.= Northern-Western District N (north); W (west); E (east); S (south); C (central) iii. content: a. letterhead A letterhead generally contains the following information: a. letterhead on the Second Page: b. date i. 4 forms of expression: June 5, 2006; 10 October, 2006; November 21st, 2006; 2nd Sep., 2006 ii. Don’t use the abbreviation form—07/04/2003 or 04/07/2003 A.E.: mm/ dd/ yy; B.E.: dd/ mm/ yy c. inside address i. position: at the left-hand margin ii. details: the name of the city is in capitals d. salutation i. Dear Sir/Madam,用于对方是个体或独资商号 ii. Dear Sirs, /Gentlemen: 用于对方是团体或非独资商号 iii. The general rules for the use of courtesy titles Mr. ; Mrs. ; Ms. ; Miss ; Messrs., the abbreviation of Messieurs in French as the plural for Mr