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职场自我推销大金点子
10 tips to sell yourself effectively
职场自我推销10大金点子
Dear Annie: I just came from my year-end evaluation and, as usual, it was excellent, except for one thing, also as usual. My boss told me I often have great ideas for how to do things faster and cheaper, but I dont sell them enough. For example, I dont speak up too often in meetings and, when we were asked to do a self-evaluation as part of the review process, I listed my achievements for the year without saying whats so great about them.
亲爱的安妮: 我的年底绩效评估刚刚结束,与往常一样,评估结果依然是优秀,但有一点除外。我的上司对我说,在如何更快速、更经济地完成工作方面,我总能有一些好的点子,但我并没有努力推销自己这个特长。例如,在开会的时候我很少发言,在评估过程中,我们要求进行自我评估,可我经常只是列出当年的成绩,却从不解释其中的卓越之处。
Ive heard this from managers before, in past jobs, and as in the past, I really dont know what to do about it. Im not a rah-rah type by nature, and certainly not a salesperson. Also, I was brought up to think that people who are always plugging their own wonderfulness are jerks, and that modesty is a sign of a strong character. So how am I supposed to learn to sell myself at work? Do you or your readers have any suggestions? -- Baffled in Boston
我在之前的工作中也曾听到管理者给出同样的评价。只是,与往常一样,我确实不知道该怎么做。我天性不喜欢张扬,也不是销售员那种类型的性格。而且,从小到大我一直都认为,经常宣扬自己成就的人非常愚蠢,谦逊才是坚强个性的标志。我到底该如何才能学会在工作中推销自己?您和您的读者有什么建议吗?——B.B.
Dear B.B.: It may interest you to know that youre not the only one wondering. Almost 80% of 1, 082 employed Americans in a recent survey by sales development firm Sandler Training believe that in todays world, people need to be better at selling themselves. Still, two-thirds (63%) say they spend less than an hour a day doing so.
亲爱的B.B.: 你可能会觉得很有意思的一件事是,跟你一样感到疑惑的人不在少数。销售培训公司Sandler Training近期对1,082名就业的美国人进行了调查。其中有80%认为,“在当今社会,人们应该更加擅长自我推销。”然而,依然有三分之二(63%)的受访者表示,他们每天在自我推销上所花的时间不到一个小时。
Our biggest audience now is not professional salespeople, but other kinds of businesspeople who want to get attention for their ideas without seeming pushy, says Dave Mattson, Sandlers CEO. It doesnt help, he adds, that most of us were brought up to believe that h
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